Global Obesity rates have risen dramatically over the last three decades. Looking at the scenario, the UK retailers captured the market strategically due to the demands raised by the obesity struck people who were not fitting into the standard size of clothes. The decision to offer plus size clothing is undoubtedly a Body Positive Movement. The retailers have remarkably contributed to the normalization of obesity and its non acceptance as a disease. Now the Obesity brands are endorsed by malls and shopping complexes. However, this commercialization of obesity has shocked the medical fraternity beyond limits due to complications, health consequences and deaths caused by the disease.

According to
Obesity Specialist, Dr. Sameer Badami, this movement is likely to undermine the recognition of "Obesity" as a disease. People are now misperceiving their weight and treating it as a lifestyle disorder. Dr.Badami in his well - exemplified research on Obesity Management states that Obesity should not be taken with a grain of salt. "Battling obesity isn't a wild goose chase if we are determined to manage the disease effectively."
Dr. Badami reiterates.
Obesity Solutions by Dr. Badami
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